My specialty is creatively clean websites that pack a punch. Less is more. The result is intelligent design that shouts credibility and drives sales.

Christopher Willitts

19 Years and Going Strong

LinkedIn Profile (click to view)


Quality Design = Credibility

As designers, our medium is in a visual language. It's a dialect of the subconscious, allowing us to connect to other people through our work in ways that the spoken word cannot. Less is more.

How I Got in the Game

In 2002, I founded the highly-acclaimed self-publishing website, Go Publish Yourself. It was named one of the best sites for writers by Writer's Digest during my three years of ownership (Go Publish Yourself was purchased by Click Industries in 2006).

My monthly newsletter, "Publish This!," served thousands of subscribers from all around the globe. Shortly after selling GPY, I transitioned into becoming a freelance web designer (while attending college) and was quickly acknowledged for helping businesses establish and strengthen their online identities.

The Innovation Project

As a result of my reputation as an aspiring entrepreneur, I was recruited for a major project called "INTER Innovation," funded by the U.S. Department of Labor in 2007. Because of my affinity for innovation, I quickly found myself in leading roles throughout the project.

I had the pleasure of working with a dream team of highly talented professionals from across the nation to develop a curriculum surrounding innovation over 12 months. Team members included seasoned educators, business executives, product designers, researchers, and media executives of high-profile companies such as Disney, Sony, Warner Brothers, CBS, and IDEO (largest product innovation company in the world).

The Leaders and Best - Go Blue!

My formal education was acquired from the University of Michigan, Ann Arbor, with concentrations in consciousness studies, psychology, and Asian studies. I also took marketing and entrepreneurial studies from the Ross School of Business (University of Michigan) - ranked one of the top business schools in the country.

I am also a proud alumnus of the LeaderShape Institute, a highly regarded leadership development program where I joined the ranks of another alumnus, Google co-founder Larry Page. A year after completing the program, I applied to be a facilitator and was selected for two consecutive years (considered a high honor).

The Mindful Movement

One of my first online passion projects was called Mindful Muscle. The focal point of this blog was self-cultivation using mindful practices to invoke positive action in our daily lives (mindful living). Mindful Muscle went online in 2009 and was later sold in 2018. I also taught meditation at various times during this period at both the individual and group levels.

Train Hard. Eat Plants.

For five years (2013-2018), I owned, where I advocated plant-based fitness and a form of bodybuilding that leads to thriving health (not just big muscles). My primary message was that eating more plants and less meat is generally beneficial for our health and the planet's health.

Traditional bodybuilding tends to sacrifice one's health to look good and get ahead. Still, because of the mountain of empirical evidence surfacing, many of us are realizing that eating plants and creating harmony within the body is the new, ideal frontier in fitness. From this platform, I developed an online vegetarian bodybuilding system called "V3 Bodybuilding." The result was a hybrid lifestyle supremely effective for creating vibrant health and building a beautiful physique.

Giving Back & Purpose

The video clip below illustrates some of my personal struggles and how they gave meaning to giving back. I believe we can shape our suffering into gifts that help us connect to others. I’m grateful that I get to do what I love for a living, but helping people pursue their dreams gives me purpose.