Your visitors aren’t saying “no”… they’re saying “huh?” Confusion kills conversions. If they can’t find your value in 10 seconds, they bounce. Our formula replaces “clever” with clear. Your website shouldn’t look like a parking ticket 🎟️
600+ website builds | $14M+ client sales influenced | Ross School of Business (U of Mich) alum | 20+ years experience | Google Reviews 5/5 average ⭐
Hello, I’m Chris. Whether you are launching a new venture or revamping a legacy site, my goal is the same: turn your digital presence into your hardest-working employee. I build modern websites that load lightning-fast, rank on search engines, and most importantly… convert.
My clients don’t just get a “pretty” website; they get a measurable increase in engagement, inquiries, and ROI.
The Guarantee: With my 100% satisfaction guarantee, you only move forward when the results exceed your expectations.
In a world of digital noise, clarity is your greatest competitive advantage. Anything that doesn’t contribute to a conversion is costing you money.
My “Minimalist” philosophy isn’t about doing less… it’s about doing what matters. Users consistently prefer streamlined, frictionless experiences over “fancy” distractions and long-winded text. By removing the fluff, I ensure your message hits with precision. I take full ownership of your project, delivering agency-level craftsmanship tailored to your specific business goals.
Busy entrepreneurs choose me because I eliminate the friction. I handle the technical architecture so you can stay focused on your “North Star.”
And here’s the part most designers don’t do: I build with a branding lens—so your site doesn’t just look clean… it signals value.
A website designer makes things look good. A branding expert builds a brand people trust… and choose without hesitation.
The Metaphor: A clean website without branding clarity is like a sharp suit on a guy who can’t introduce himself. He looks good from across the room, but the second he speaks, the trust vanishes.
Branding is the “invisible force” that makes your website feel credible. When I architect your site, I focus on three pillars:
Identity (The Soul): We define who you are so your ideal clients feel like they’ve “found their people.”
Positioning (The Lane): We make sure you aren’t competing on price, but on value.
Signal Control (The Message): We remove the “static” (unnecessary text and confusing buttons) so your offer is loud and clear.
A mediocre website can only communicate one thing, “mediocrity.” Yes, people will always judge a book by its cover. Please watch this clip and meet someone who helps create excellence.
“Before Chris, we looked like a ‘budget’ brand. Now, our website signals premium value, and the numbers reflect it: $40k in sales in our first month after the overhaul.” — Amanda Siner
Most clients invest between $2k–$20k depending on your goals, timeline, and your content situation. I’ll recommend the right build as if it were my business… only what you need, nothing padded.
Your website should be your hardest-working employee: the one that builds trust, answers objections, and turns visitors into customers.
I build lean, modern sites with real craftsmanship, working directly with you… no outsourcing, ever. Your investment goes where it belongs: Brand Strategy, Design, and Conversion… not middlemen.
1) Foundation: Clean + Credible
Investment: Starting at $2,500 (most land $2,500–$6,000)
Timeline: ~1–2 weeks once content is in
Typical scope: 3–5 pages (Home + core pages)
Best for: you need a sharp, modern home base fast… without a full rebuild.
Includes:
Mobile-first design + clean, modern layout
Core pages built in WordPress or Shopify
Basic on-page SEO (think: labeling the shelves so Google can find you)
Speed + security essentials (a faster front door + better locks)
Contact form + basic analytics (a simple dashboard so you can see what’s working)
Assumption (to keep this lean): you bring the core message, copy, and photos… I structure it cleanly and make it look expensive.
The result: you stop apologizing for your website and start sending the link with confidence.
2) Momentum: Best Value (Built to Convert)
Investment: Starting at $5,500 (most land $5,500–$12,000) — ⭐️ Most Popular
Timeline: ~2–4 weeks
Typical scope: 5–8 pages (or a high-performance one-page + supporting pages)
Best for: you want the site to feel premium and generate more “yes” — without guessing what to say.
Everything in Foundation, plus:
Conversion-first structure (like a guided tour, not a maze)
Proof placement strategy (testimonials/case studies placed where doubts show up)
Stronger calls-to-action + better lead capture (a receptionist who actually asks for the appointment)
Section-by-section refinement for clarity + persuasion
Light copy shaping (headlines, rewrites, clarity edits — so your message lands clean)
Analytics setup (so you can track the “leaks” and fix them)
The result: the site doesn’t just sit there — it sells while you sleep.
3) Flagship: Branding + Complete Ecosystem
Investment: Starting at $12,000 (most land $12,000–$20,000+)
Timeline: ~4–8 weeks
Typical scope: 8–12+ pages + a reusable content system
Best for: you’re raising prices, repositioning, or entering a more competitive market… and your brand needs to carry real weight.
Everything in Momentum, plus:
Positioning + differentiation (your “why you” in plain English — the hook people repeat)
Brand polish (type, color, visual system — not fluffy moodboards)
Sharper story across pages (clear offer, objections handled, stronger narrative)
A consistent content system (so future pages don’t feel “off-brand”)
Deeper collaboration on messaging + structure (more hands-on, more precision)
The result: you look premium, you read premium, and your site supports higher-ticket sales with less time spent explaining stuff on calls.
Not sure where you fit? Most founders choose Momentum ⭐️ It upgrades your message and structure so your site converts better than an airport bar on a 3-hour flight delay, without rebuilding your entire brand.
Just answer a few questions on the custom quote form (above button ☝️) and I’ll map the next step. You’ll get a straight recommendation, not a sales pitch.
1) High-Performance UX (User Experience)
UX is the logic. I design the path from curiosity to action… so visitors always know where they are, what you do, and what to do next. I strip friction with mobile-first layout, clear page structure, fast load times, and intuitive navigation. If it doesn’t move someone toward a “Yes,” it doesn’t stay.
2) Strategic UI (User Interface)
UI is the signal. This is where branding meets the screen: typography, spacing, contrast, and a disciplined color system. The goal isn’t decoration—it’s authority, trust, and instant comprehension.
3) Front-End Execution (WordPress & Shopify Build)
I build on a premium WordPress/Shopify foundation, then customize the components, styling, and content layout until it feels clean, modern, and conversion-ready… without the bloat. You get agency-grade polish with the speed and focus of a specialist.
Outcome: a site that loads fast, reads clean, and makes it easier for the right clients to say yes.
I’m not just a designer… I’m a seasoned entrepreneur and brand strategist who sits in the owner’s seat. Over the past 20 years, I have helped more than 600 founders transform their visions into thriving digital realities.
I don’t just build websites; I build revenue engines. Having generated over $14 million in sales for my clients, I understand that every pixel must serve your North Star.
Owner’s Mindset: I’ve built 7 businesses and successfully exited one for 317% above market value. I look at your site through the lens of an acquisition, not just an aesthetic.
Academic Precision: As a Ross Business School graduate (University of Michigan), I embed MBA-level strategic insights into your site’s architecture.
Minimalist Philosophy: I specialize in high-impact, low-friction solutions that lead to faster launches and sustainable, low-maintenance growth.
Regional Roots, Universal Standards: I operate out of key growth markets across the country, which keeps my finger on the pulse of evolving digital trends. By blending creative ingenuity with decisive, high-impact strategy, I ensure your brand doesn’t just look local… it looks like a leader. My clients benefit from a partner who is accessible, grounded, and perpetually inspired by the best of both the creative and corporate worlds.
I work best with entrepreneurs who value precision over fluff. You are a fit for my direct-to-founder model if:
You value autonomy: you want a self-starter who handles the details.
You prioritize clarity: you know simple and clean beats clutter.
You seek ROI, not just a price tag: you’ll pay fair for elite craftsmanship that performs.
You think long-term: you want a loyal partner, not a one-off transaction.
You support local: you prefer specialists and community over megaservices.
If this alignment resonates with you, I would love to see your “North Star.”
Before you write a single line of code or hire a developer, you need a blueprint. A mediocre strategy is the most expensive mistake a founder can make.
In this 60-minute intensive, we will strip away the noise and identify the high-impact moves required to turn your website into a revenue engine—with brand clarity baked in so your next step isn’t just “a nicer site,” but a stronger market signal.
The Architectural Audit: A critical look at your current flow to identify where you are losing trust and conversions.
Brand Signal Check: Where your site accidentally communicates “generic,” “cheap,” or “unclear”—and what to change.
A Prioritized Roadmap: You’ll walk away with a clear, actionable plan of attack so you can stop guessing and start executing.
20 Years of Insight: Direct access to the strategic framework I’ve used to generate over $14M in sales for my clients.
The “Founders Credit” Guarantee: I value long-term partnerships. If we decide to move forward with a full build within 30 days of our session, the full $369 is credited back toward your project. This is all upside.
