The Stakes

In 2026, being great at what you do is no longer enough.

If people can’t find you fast, and AI can’t understand you clearly, you don’t exist in the moments that matter.

And if your follow-up is slow? You’re paying an Invisibility Tax every week…
in missed calls, lost quotes, and “they went with someone else” conversations you never even hear about.

This page is the cure: visibility, trust, demand, and follow-up, built with the same philosophy as my websites:
smart + simple.

Phase 1 — Get Found + Look Legit

Local Trust Engine + Follow-Up Flywheel
(Stop losing to competitors who look safer online.)

Phase 2 — Turn On Demand

Intent Capture Ads
(Get leads now from people already searching to buy.)

Phase 3 — Become the Default Choice

Signal Hub (AEO) + Authority Engine
(Win the AI era + pre-sell with proof so price becomes easier.)

Marketing Aresenal

You don’t need all five on day one. But you do need a next step. Standing still is how good businesses quietly disappear.

Local SEO + Google Business Profile + Reviews

👉 What it does: Makes you the obvious safe choice in local search.

If someone searches “[your service] near me,” they’re not reading novels. They’re scanning: ratings, photos, proof, clarity, and “do these guys look legit?”

👉 You get:

• Google Business Profile overhaul (categories, services, photos, Q&A, conversion links)
• Review system setup (ethical, simple, low-friction)
• Local SEO essentials (so Google understands what you do + where you do it)
• Local competitor scan (so we don’t guess the lane)
• Monthly reporting focused on real actions (calls, direction requests, form fills)

👉 Investment: $900–$2,500 / month

👉 The cost of waiting: Every month you’re “kind of visible” is a month competitors collect the first call.

👉 Break-even example: If your average job is $2,500, you only need 1 extra win/month for this to pay for itself.

Email/SMS Automation + CRM Pipeline Cleanup

👉 What it does: Turns inquiries into booked calls fast, consistently, and automatically.

Most businesses don’t have a lead problem. They have a response-time problem. People reach out. They don’t hear back quickly. They move on quietly.

👉 You get:

• CRM pipeline cleanup (stages, tags, ownership—no more “where did that lead go?”)
• Speed-to-lead setup (instant confirmation + clear next step)
• Follow-up sequences (nurture, estimate follow-up, reactivation, review request)
• Optional SMS layer (tasteful, minimal, high-response)
• Monthly health check (response time, pipeline movement, lead quality notes)

👉 Investment: $900–$2,750 / month + one-time setup $1,500–$5,000

👉 The cost of waiting: If you lose even one solid lead a month to slow follow-up, you’re funding your competitor’s growth.

👉 Break-even example: If one booked job is worth $3,000, you only need 1 saved lead/month to justify this.

Google Ads + Landing Flow + Tracking

👉 What it does: Gets you leads from people already searching to buy… this month.

Organic is compounding. Ads are the switch you can flip. But ads only work long-term when the click path is clean and the tracking is real.

👉 You get:

• High-intent Google Search campaigns (built for clarity, not hype)
• Keyword + negative keyword framework (filter junk leads)
• Landing flow guidance (one goal, one path, one action)
• Conversion tracking + call tracking (so we optimize reality, not vibes)
• Weekly optimization to improve cost-per-lead over time

👉 Investment: $1,250–$3,500 / month (management)
*Ad spend is separate and paid directly to Google.

👉 The cost of waiting: While you “think about it,” competitors are literally buying the top slot for your keywords.

👉 Break-even example: If your average job is $4,000, you only need 1 extra booked job/month to make this obvious.

Answer Engine Optimization (AEO)

👉 What it does: Helps AI and modern search understand you clearly enough to recommend you.

People don’t just Google anymore… they ask AI.

“Best [service] near me.” “Who should I hire for [problem]?” If AI can’t confidently understand you, you’re not in the shortlist.

👉 You get:

• Entity + topical positioning map (what you’re known for, in plain English)

• Site structure improvements + schema setup (so machines interpret you correctly)

• Answer-ready pages (FAQs, comparisons, definitions, proof-first pages)

• Citation consistency improvements (brand facts aligned across trusted sources)

• Monthly visibility notes (what’s improving, what to build next)

👉 Investment: $2,500–$6,000 / month

👉 The cost of waiting: The “new search results” are forming without you in them… your competitors become the default answers.

👉 Break-even example: If one client is worth $6,000, you only need 1 new client every 1–2 months for this to pay off.

High-Signal Content System (less content, more credibility)

👉 What it does: Makes prospects trust you before the call… and makes price feel easier.

AI made average content free. So average content is invisible. The brands that win publish fewer things… but sharper things. Proof-driven, opinionated, and useful.

👉 You get:

• Your narrative hook (the 1–3 arguments that separate you)

• High-signal assets (deep dives, case studies, proof-led content)

• Repurposing system (turn one strong piece into multiple social posts)

• Distribution guidance (so it actually gets seen by the right people)

• Content tied to conversion (so it sells without sounding salesy)

👉 Investment: $3,500–$9,000 / month

👉 The cost of waiting: If you don’t shape the story, the market will—usually into “just another option.”

👉 Break-even example: If your average deal is $10,000, one extra “pre-sold” close every few months can justify the entire engine.

My Process

How It Works:

Next: 7 quick questions → I reply with quote, scope, timeline + next step.