Minimalist marketing. Maximum clarity.
NICE SITE
NICE SALES
Why This Matters
In 2026, being good at what you do isn’t enough.
“If you build it, people will come” is incomplete. Here’s the rest:
- If you’re hard to find or unclear to AI, you’re left behind.
- If your follow-up is slow, you’re donating revenue every week.
Visibility and clicks are engineered.
Not hoped for.
Systems of growth. That’s what I build.
Who This Is For
This isn’t Fiverr marketing.
No bargain-bin miracles.
This is a battle-tested, measurable growth system built from 20 years of real-world experience. If you’re looking for a $500 miracle, I’m not the right fit.
What to Expect
Focus: Upward trending outcomes and repeatable wins.
Universal wins (almost always)
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A clearer growth plan and cleaner next steps
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Better measurement and visibility into what’s working
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Less “guessing,” more decisions based on reality
The outcomes below depend on what we deploy. If you hire me for one service, you’ll get the wins tied to that service, not the entire menu. I’ll confirm exactly what you should expect before we launch.
In the first 30 days, you should feel:
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Faster response time and clearer next steps (less lead bleed)
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A cleaner “first impression” across Google and your site flow
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Tracking installed so we can measure what’s real
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Better lead quality from clearer positioning and tighter targeting
In 60–90 days, you should see:
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More conversions from the same traffic (calls, forms, bookings, or checkouts)
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Stronger trust signals at a glance (reviews, photos, clarity, consistency)
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Ads that stabilize and improve over time (cost-per-lead trends down)
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A cleaner pipeline so you can see where leads go and why
Proof signals we track (the numbers that matter):
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Calls, forms, bookings, and purchases (not “impressions”)
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Response time and lead-to-conversion rate
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Review velocity and rating stability
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Cost per lead and lead quality notes
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Pipeline movement from inquiry to paid
Marketing Services
You don’t need all five on day one. But you do need a next step. Standing still is how good businesses quietly disappear.
How to think about these marketing stacks:
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Start here (most businesses): The Map + The Closer
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If you need leads this month: The Shortcut
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If you’re playing the long game: The AI Answer + Pre-Sell With Proof
1) Local Visibility — “The Map”
Local SEO + Google Business Profile + Reviews
What it does: Makes you the obvious safe choice in local search.
If someone searches “[your service] near me,” they’re not reading novels. They’re scanning: ratings, photos, proof, clarity, and “do these guys look legit?”
You get:
- Google Business Profile overhaul (categories, services, photos, Q&A, conversion links)
- Review system setup (ethical, simple, low-friction)
- Local SEO essentials (so Google understands what you do + where you do it)
- Local competitor scan (so we don’t guess the lane)
- Monthly reporting focused on real actions (calls, direction requests, form fills)
Investment: $799 / month + one-time setup $499
Break-even example: If your average job is $800, you only need 1 extra win/month for this to pay for itself.
2) Fast Follow-Up — “The Closer”
Email/SMS Automation + CRM Pipeline Cleanup
What it does: Turns inquiries into booked calls fast, consistently, and automatically.
Most businesses don’t have a lead problem. They have a response-time problem. People reach out. They don’t hear back quickly. They move on quietly.
You get:
- CRM pipeline cleanup (stages, tags, ownership—no more “where did that lead go?”)
- Speed-to-lead setup (instant confirmation + clear next step)
- Follow-up sequences (nurture, estimate follow-up, reactivation, review request)
- Optional SMS layer (tasteful, minimal, high-response)
- Monthly health check (response time, pipeline movement, lead quality notes)
Investment: $799 / month + one-time setup $1,200–$1,800 (based on CRM + workflow complexity)
3) Paid Ads — “The Shortcut”
Google Ads + Landing Flow + Tracking
What it does: Gets you leads from people already searching to buy… this month.
Organic is compounding. Ads are the switch you can flip. But ads only work long-term when the click path is clean and the tracking is real.
You get:
- High-intent Google Search campaigns (built for clarity, not hype)
- Keyword + negative keyword framework (filter junk leads)
- Landing flow guidance (one goal, one path, one action)
- Conversion tracking + call tracking (so we optimize reality, not vibes)
- Weekly optimization to improve cost-per-lead over time
- Minimum of $3,000 / month ad spend required ($5,000+ / month recommended)
Investment: $1,200 / month + 10% of ad spend (management) + one-time setup $499–$1,500 (based on tracking + landing flow needs)
*Ad spend is separate and paid directly to Google.
4) AI Search Visibility — “The AI Answer”
Answer Engine Optimization (AEO)
What it does: Helps AI and modern search understand you clearly enough to recommend you.
People don’t just Google anymore… they ask AI.
“Best [service] near me.” “Who should I hire for [problem]?” If AI can’t confidently understand you, you’re not in the shortlist.
You get:
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Entity + topical positioning map (what you’re known for, in plain English)
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Site structure improvements + schema setup (so machines interpret you correctly)
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Answer-ready pages (FAQs, comparisons, definitions, proof-first pages)
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Citation consistency improvements (brand facts aligned across trusted sources)
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Monthly visibility notes (what’s improving, what to build next)
Investment: $2,500 / month
The cost of waiting: The “new search” is AI and your competitors become the default answers.
5) Trust-Building Content — “Pre-Sell With Proof”
High-Signal Content System (less content, more credibility)
What it does: Makes prospects trust you before the call… and makes price feel easier.
AI made average content free. So average content is invisible. The brands that win publish fewer things… but sharper things. Proof-driven, opinionated, and useful.
You get:
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Your narrative hook (the 1–3 arguments that separate you)
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High-signal assets (deep dives, case studies, proof-led content)
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Repurposing system (turn one strong piece into multiple social posts)
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Distribution guidance (so it actually gets seen by the right people)
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Content tied to conversion (so it sells without sounding salesy)
Investment: $3,600 / month
The cost of waiting: If you don’t shape the story, the market will… usually into “just another option.”
Recommended Plan
Phase 1 — Get Found + Look Legit
Local Trust Engine + Follow-Up Flywheel
(Stop losing to competitors who look safer online.)
$1,599 / month + set up fees
Phase 2 — Turn On Demand
Intent Capture Ads
(Get leads now from people already searching to buy.)
$1,200 / month + 10% ad spend + set up fees
Phase 3 — Become the Default Choice
Signal Hub (AEO) + Authority Engine
(Win the AI era + pre-sell with proof so price becomes easier.)
$5,100 / month
My Process
How It Works:
1) Intake (5 minutes)
Click the blue button below so I can collect quick info: your website, city/market, primary service, average product or service value (rough is fine).
2) Structure first
I build the marketing flow that gets a stranger from curiosity → trust → action.
3) Approval + Launch
Once you fully understand the process and approve, we launch the marketing campaign.
4) Revision, Revision, Revision
I will constantly observe and refine the approach and tactics to adjust to real-time results.
5) Constant Contact
You will be informed of significant events and at each important benchmark.